TuneIn is an audio streaming service that delivers live news, radio, sports, music, and podcasts to more than 75 million active monthly users. After experiencing some outages in their data centers several years ago, TuneIn’s engineering leadership decided to migrate their applications and services to the AWS cloud to stop managing their own physical infrastructure.  

The Challenge

After the migration, the cost of cloud operations was higher than prior hosting costs and drawing the finance team’s attention, who wanted to reduce the bills for Kubernetes and cloud infrastructure-related services. Although they were hoping to save on costs with AWS Reserved Instances, it was not a reliable option—siloed teams were running their own EC2, Autoscaling Groups (ASGs), ECS, and Kubernetes/EKS stacks with little consistency in instance families & types across workloads made it difficult to commit to reserved capacity.  

Engineering teams also increasingly needed more visibility into spending data as they were moving more applications to Kubernetes and needed to understand how much their workloads were costing. However, the task of calculating these metrics took significant time and effort, and with no dedicated FinOps team to track it, costs were quickly growing.  

The Solution

Spot by NetApp offered TuneIn a solution for FinOps that would give them the savings they were looking for by using spot instances, the reliability they needed with an enterprise-grade SLA, and in-depth visibility into the cost of workloads running in their Kubernetes clusters.  

We were never willing to use spot instances,” said Ryan White, Senior Director of Engineering Operations at TuneIn. The inherent volatility of spot instances makes them risky, but TuneIn trusted Spot to run their Kubernetes workloads on spot instances after a successful trial of Spot Ocean and coordination with developers to adjust their workloads to make them more resilient to the nature of spot disruptions. With Spot, TuneIn saw immediate benefits in cost savings, cost analysis capabilities, and high availability for their applications.  

Using Spot Ocean and Spot Eco to leverage spot and reserved instances for maximum cost savings

Running spot instances is inherently cheaper—up 90% in some cases—but they come with the risk that the cloud provider can take back the spot instances applications are running on if they are needed elsewhere. With millions of users streaming TuneIn content, using their website and apps, and sending requests for content from hundreds of types of devices like Alexa and Google Home, losing service was not an option. Instead of hiring someone to analyze their AWS usage, manage instances and ensure availability, TuneIn uses Ocean to leverage spot instances and Spot Eco to manage RI’s for workloads running on Kubernetes. TuneIn is able to save more than 25% of their entire AWS bill (including storage, networking, etc.) while also mitigating the risk of service disruption by utilizing spot capacity across a range of instance families and sizes. 

The savings don’t stop there. Eco provided TuneIn with savings of over 40% on Reserved Instances. Additionally, Eco’s flexibility allows TuneIn to maximize savings while avoiding longterm commitment lock-in. In one instance, TuneIn needed to temporarily increase capacity to support a testing project. Eco cost-effectively increased TuneIn’s Reserved Instances by more than 340% over 11 days. Then, two weeks later when testing was complete, Eco reduced their total reserved instances by an equivalent amount in only three days.

“We don’t even have to think about provisioning cloud infrastructure, Spot just handles it all for us. The beauty of Spot is that we just set it anforget it,” said White.  

Unique Ocean features for using mixed instance types enable high availability

For TuneIn, highly available systems are critical to maintaining quality customer experiences. In addition to Ocean’s predictive capabilities that anticipate disruptions to the spot market, TuneIn can also leverage Ocean’s unique ability to use different instance types and sizes to ensure even more reliability when using spot instances.  By leveraging Kubernetes affinity and anti-affinity rules, which can be applied by node, availability zoneand even instance type/size, TuneIn is able to strategically declare rules for instance types to keep infrastructure from going dark when there is an outage or disruption in the spare capacity market.  

Kubernetes cost allocation and showback helps make business decisions

As their footprint in the cloud grew, so did TuneIn’s cloud bill, especially when they built their in-house real-time transcoding service, which converts upstream feeds (i.e., from radio stations, podcasts, live sporting events, etc.) into the right audio format. This application, running at scale on top of Kubernetes, is critical to the business, ensuring that TuneIn’s streams could be hosted in-house and highly available. 

The teams managing TuneIn’s API’s and streaming services needed to know how much they were spending per application/service and per stream, along with other deploymentsto understand profit and loss marginsUsing Ocean, they’ve seen how much they are spending per Kubernetes namespace, deployment, and even pod, and can easily calculate the cost per stream. This granular visibility into spending data isn’t possible by looking at only an AWS bill, and any estimate based on just that would have been an educated guess at best. Being able to pull out the cost data from the Ocean UI to determine how much we’re spending by service and by stream has been hugely beneficial to multiple teams,” said White.   

TuneIn, the leading live streaming and on-demand audio service, brings together live sports, news, music, podcasts and radio from around the globe. With 75 million monthly active users, TuneIn is one of the most widely used streaming audio platforms in the world. TuneIn broadcasts over 100,000 owned & operated and partner radio stations and boasts more than 5.7 million podcasts. With premiere distribution across 200 platforms and connected devices, TuneIn empowers listeners to ‘hear’ what they love wherever ‘here’ might be. TuneIn Premium subscribers also unlock exclusive access to commercial-free news from top networks like CNBC, CNN, FOX News Radio and MSNBC, as well as commercial-free music channels for every mood and activity.